Mission Statement

Sage Alerting Systems, Inc., will continue its legacy of innovation and excellence in the Emergency Alert System development and implementation. The original Sage ENDEC led the way in ease of use, reliability and functionality and meaningful features that allow broadcasters, cable operators and public safety agencies to get alerts out to the public in a rapid and predictable manner. Our mission is to bring our years of experience to the new CAP compliant FCC EAS requirements through the Sage Digital ENDEC.

Management Team

Gerald M. LeBow

Mr. LeBow has been involved with the broadcast and technology industries for over 40 years. In 1985 he co-founded and served as Exec. VP of Sage Broadcasting Corp, a NASDQ traded company that owned and operated 24 radio stations in the Northeast and Midwest. In 1991 he co-founded and was VP of Sage Alerting Systems, Inc, a NASDQ traded company that developed and installed warning systems for the Petrochemical industry and for governments. This activity gave rise to his involvement in 1994 with FCC (Federal Communications Commission) as it migrated from the EBS (Emergency Broadcast System) to the EAS (Emergency Alert System). He took part in field tests with the FCC, and was a member of the team that developed the original Sage ENDEC in 1995. Mr. LeBow also co-founded Ameridata Technologies, a $ 2+ billion NYSE IT technology company which was sold to General Electric in 1996. Recently, Mr. LeBow was a co-founder of AQUUS energy and Mercury Solar Systems, a PV integrator in the Northeast. Mr. LeBow holds a Bachelor of Science degree in Electrical Engineering (BSEE) from the University of Rhode Island. He holds numerous FCC licenses, is a long time member of the Society of Broadcast Engineers and has held amateur radio license K2SMC since 1955.


Harold E. Price

Mr. Price is a 36-year veteran in the computer and communications industries. In addition to leading the development team for both the original Sage ENDEC and the Sage Digital ENDEC, he also wrote software for the original EAS FCC trials in 1994. He has developed systems for use with the national levels of EAS. He has been active in protocol specification for the EAS portions of CAP, working on recommendations for the IPAWS profile and the Implementation Guide, and is a founding member of the EAS CAP Industry Group. He has served on working groups of the FCC's Communications Security, Reliability and Interoperability Council (CSRIC) for several years. Mr. Price has been CTO in several technology company startups, and holds multiple patents. In 1999, he developed one of the first streaming audio delivery systems that included direct interface to radio station automation systems to deliver in-stream ad insertions. As one of the founders of VyTek LLC, his team developed, under contact to NASA, the first demonstration of the use of a Web server onboard a low earth orbit satellite to directly generate telemetry and send it to the ground using TCP/IP. Mr. Price has a BS degree in Computer Science, is a member of the SBE, and holds amateur radio license NK6K.